![]() ![]() The more mail that goes to spam, and the longer you keep sending it, the more it will impact your deliverability over time. And some Mailbox Providers (MBPs) actually treat mail going to the spam folder as a negative signal. Knowing WHERE you're going to spam is important to prevent further damage because what’s driving the issue will vary with every provider. And by the time they start to take their issue seriously, they’ve dug themselves into a very deep hole. ![]() Hope it was just a boring subject line or two… until those two campaigns turn into two weeks of low performance. The first thing people tend to do when they start seeing negative engagement is bury their heads in the sand and hope it goes away. ![]() VP of Industry Relations & fellow deliverability geeks have provided a spot-on list of reasons why mail may be going to the spam folder, as well as helpful tips to improve your situation.Īs a result, I’ll focus on some of the top reasons I see mail going to the spam folder: Not taking action early enough (or “ignoring warning signs”) ![]()
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